We know that “selling off the page” through newspapers does not work unless you have something special, difficult or unique to offer.
Have you ever given thought as to why a company the size of Sky would use M&S vouchers as an incentive to take their own product?
This may seem like a simple one but to answer with: ‘to attract new business’, only scratches the surface.
Marketing your business essentially comes down to communication. What better way to market your business than to publicly demonstrate your ethos towards consumer protection. This is exactly what SWW members do. People do business with people they like and trust. This is a simple marketing principle known as the ‘Know, Like and...
The Society of Will Writers is a non-profit making self-regulatory organisation whose primary objectives are the advancement, education and ethical standards within the will writing profession.
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