I have always been an advocate of getting out to meet your market, rather than wait for them to come to you.
As part of the Society of Will Writers 25th anniversary year, we are again revisiting IFA’s and other professions in the financial services sector.
The phrase Customer Centricity is used often today as if its something new and mystical, and its often used by people without really knowing what it means.
I had hoped that we would not see a return to the late nineties when low cost Wills, free Wills were rife within the profession. Unfortunately, we are seeing a resurgence of this practice, which is neither good news for the profession or the consumer as most clients who took these services believing they were paying around £20 a Will, in fact ended up paying several hundreds of pounds to unscrupulous companies.
In this the 25th anniversary year of the Society, the College of Will Writing, the academic arm of the Society is still exceeding all our expectations. Courses from 1 day to 4 days duration are all selling to capacity so far this year. In the November of 2013, the Society took the bold decision to...
The Society has always been totally transparent about how we store, who stores it and what we charge, and for the past 18 years or so this has never been an issue with most members.
Most readers will know what CRM software is and does, and for those that don’t, it stands for Customer Relationship Management software.
We know that “selling off the page” through newspapers does not work unless you have something special, difficult or unique to offer.
Every so often the topic of Corporate Membership comes to the fore. It is something that the Society experimented with in its early days, to disastrous effect, but has been looked at several times over the years.
Have you ever given thought as to why a company the size of Sky would use M&S vouchers as an incentive to take their own product?
The Society of Will Writers is a non-profit making self-regulatory organisation whose primary objectives are the advancement, education and ethical standards within the will writing profession.
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